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Caligram - At&t Logo




Here, I present you the AT&T logo in Apollinaire's way of typography. I was given a task to outline a logo and recreate the logo with text. I chose AT&T because I have been a customer of there's for like 8-10 years now. They are a great service that has never done me wrong. My idea was to create from something that could resemble an illusion.

In the wording of the text, I jotted down some facts about the cellular service company and the funniest one I found was that they used to be called "Da Bell" back in the day. That made me laugh which inspired me to create their logo even more, funny enough. 

I feel as if I put together inside the image, like color for example would have been a lot cooler, but then I don't think anyone would have a clue that it was the AT&T logo.  

Comments

  1. Jeremy.xavierDecember 4, 2019 at 5:43 AM

    This is favorite project that you've done Zach. I think you did a great job on the design and it really looks like the AT&T logo. The text you've chosen goes well with the design and concept. I know how troublesome it can be to work with the pen tool so I think your lines and curves came out well. It would have been interesting to see some color put in, I think that's a great idea if you've ever got free time to play around with it.

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